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Managerial Economics Project: (ECO/MBA 5500, Grade Received: A)  Economic Prosperity At Under Armour Introduction Under Armour has taken the apparel industry by surprise just a few years ago. No one would have bet that a new company could penetrate an industry dominated by just a handful of brands, in the short time it did. With inventory more expensive than ever and financial obligations that are on the rise, this industry has economic challenges that it will hit going forward. Through the financial statements and company documents we have obtained the proper literature, sources and references that will suite the economic information to better understand Under Armour’s economic position. In This paper we will analyze the exuberance of the famous retailing company, Under Armour. Their platform concentrates on the business of sports clothing and how it concentrates its resources to its economic productivity. From the evaluation of the company’s financial statements, it can be determined if the financial position of Under Armour holds economic prosperity. In Under Armour’s annual report the chief executive officer expressed the following comments in the letter from the CEO. “We've posted strong results on our scoreboard highlighted by 30% average topline growth and 23 consecutive quarters of 20+% net revenue growth this ongoing net revenue streak is something we are especially proud of given that we are one of only two companies that can make this claim in the S&P 500” (Under Armour, 2016). A company that trades in the stock market puts their financial well-being largely into hands of trading and the futures of the market. And for Under Armour to outperform almost the entire S&P 500 is itself an enamored success of achievement that this company has created. |
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